The first of two institute training courses on digital marketing, IGALink Digital Marketing and IGALink Website, Mobile Website, and Email Newsletters are available right now! You can access these courses 24 hours a day, 7 days a week on the IGA Coca-Cola Institute website.
Because the IGALink program is going to become an integral part of your shopper marketing going forward, it is important that, at minimum, you enroll all managers in the IGALink DIgital Marketing course.
Course One: IGALink Digital Marketing
Included in the IGALink Digital Marketing course:
- What is Digital Marketing?
- Why is Digital Marketing important to me?
- What do today's shoppers expect?
Additionally, you will need to consider which team member(s) will be in charge of customizing your IGA website. Those team members will need to take the second course, IGALink Website, Mobile Website, and Email Newsletters available now on the IGA Coca-Cola Institute. This course will teach you how to customize your website by adding photos, details about upcoming store events, community activities and other unique offerings.
Course Two: IGALink Website, Mobile Website, and Email Newsletters
Included in the IGALink Website, Mobile Website, and Email Newsletters course:
- Using your Administration Pages
- Creating Custom Pages
- Creating Email Newsletters