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Weekly Ad Fee Estimate

Last Updated: Jul 25, 2013 10:42AM EDT

The IGALink fees for the online Weekly Ad are based on the following criteria:

  • Number of stores that share a "base" ad (see article on Ad Sharing)
  • Are the stores in a chain? (multiple stores that have common retail banner, including stores owned independently)
  • What is the LDC?
  • How many pages are in the normal printed ad?
  • How many total ad items are in the ad?
  • What is the frequency of the ad (weekly, monthly, twice a month)
  • How many item or price differences are there in each ad zone?

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